Back33 Labs
T/01 / BOOKING PLATFORM
LIVE

Food Truck Community

foodtruckcommunity.com

FTC is Chicago's advance-planning platform where food trucks meet corporate, HR, property, and private events. The company differentiates through a vetted vendor network (COI, permits, ratings), a partner stack (MapleAI receptionist, Menu Managers optimisation, rotation supply), and a density-first positioning that discovery apps cannot replicate. Discovery apps own the ASAP lane. FTC owns the 4-6 week lead-time category that corporate buyers live in.

KEY STATS

TAM (CHICAGO MSA)
USD $480M
SAM (ADVANCE-PLAN)
USD $62M
Y2 ARR (BASE CASE)
USD $2.4M
5YR IRR (BASE)
42-48%

BUSINESS MODEL

  • 01Event booking take: 12% of GMV (160 events/mo x $3.8K avg) - 37% of Y2 revenue
  • 02Rotation supply contracts: ~$1.8K / month per property (~20 contracts) - 18%
  • 03Vendor subscriptions: $149 / vendor / month tiered plans
  • 04MapleAI rev share: $85 / vendor / month at 35% adoption
  • 05Sponsored placements, Menu Managers referrals, Drops newsletter ads

WHY NOW

Chicago return-to-office mandates are up 38% YoY and HR morale budgets are funded. Food truck discovery is at an all-time high on Instagram, pushing vendors to seek corporate channels. MapleAI receptionist adoption is creating a SaaS moat for small operators. Luxury property managers are competing on tenant experience and rotation food trucks are a low-capex amenity differentiator.

5-YEAR EXIT PLAN

PRIMARY PATH
Strategic acquisition at Chicago scale
Y5 TARGET VALUEUSD $18M (base) - $70-100M (multi-market)
MULTIPLE4-6x single market, 5-8x at scale

Lifted from the FTC investor one-pager. Base-case Y5 ARR USD $4.1M at 4-6x = ~USD $18M. If the playbook replicates into 5-10 metros, Y5 ARR ~USD $14M at 5-8x = USD $70-100M.

ALTERNATIVE PATHS
  • 01Strategic buy by a corporate catering / workplace amenity platform
  • 02Roll-up by a PE-backed F&B booking network
  • 03Cash-flow hold: ~USD $1.85M cumulative Y1-Y5 distributions

Figures above are forward-looking targets based on current assumptions and are not guaranteed. Actual performance may differ materially. See full disclosure.

CURRENT STAGE
Platform live (v2.6) · Vendor onboarding · 180+ vendors
View WebsiteBusiness Plan
Business plan · Food Truck Community

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